Chris Yoham

While AI in ecommerce isn’t new, it took a giant leap forward when platforms such as ChatGPT hit the scene. Retailers have embraced AI technologies in various capacities, aiming to, among other things, boost team productivity, streamline operations, craft brand-aligned content and cut costs. But what are some of the barriers to successfully implement this technology?

Join this panel of experts as they delve into their first-hand experience. Discover what strategies have proven successful, what hurdles remain, and lessons learned along the way. Topics of discussion include:

• Assessing the actual cost savings and efficiency gains of AI applications 
• Ensuring compliance with data privacy regulations and maintaining customer trust
• Overcoming change management issues as employees adapt to new tools and workflows
• Navigating the legalities of content ownership when utilizing AI for content creation
• Ensuring you differentiate your content and your brand identity