Dennis Maxwell

In the digital marketing landscape, maintaining a sustainable Customer acquisition cost (CAC) to Lifetime value (LTV) ratio can be a challenge in the face of rising media costs. From Google, to paid social to streaming TV, the quest for channels that yield returns and drive efficiency remains critical in optimizing your ad spend. In this session, retail leaders will share insights into:

• Identifying media channels that drive conversions and align with your brand’s objectives
• Fine-tuning your marketing spend across different stages of the conversion funnel
• Utilizing the latest analytical tools for informed decision-making and marketing mix optimization
• Maximizing zero party and first party data to engage customers and drive conversions
• Identifying and testing newer channels to drive traffic to your website

Hear from different retailers, all here to share specific examples of innovation applied to advance their digital or omnichannel strategies over the last 12 months. 

Let’s leave the day inspired by practical applications you can take back to your companies and put into action.

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