Prateek Ranjan Chewy

Performance marketing and brand marketing teams can often work independently and have competing goals. This misalignment can lead to a fragmented brand identity. With so many different brands and competing products, it’s critical to craft a unified strategy that includes performance-driven initiatives with a consistent brand identity. 

This session will focus on bridging that gap and addressing the challenges for a harmonized marketing strategy that maximizes both short-term gains and long-term brand equity. Delve into: 

• Aligning the goals of your brand and performance marketing teams
• Creating consistency across performance and brand marketing efforts to foster a seamless brand identity for customers 
• Exploring different strategies that create synergy between these two fields