Sean Knotts

Discover how Sonos learned that planting the seeds for repurchase actually begins with a customer's initial order.

Sean Knotts, Direct of Global Ecommerce at Sonos, will discuss how Sonos leverages their product sets merchandising strategy to drive lifetime value and will explore how to get your own sets program off the ground from selecting winning combos, introducing UX/UI conventions that push sets, exploring and testing incentives, and optimizing your back end for operations efficiency.