Winnie Park

eTail Connect West 2024

September 09 - 11, 2024

Loews Coronado Bay, CA

Winnie Park

CEO Forever 21

Winnie Park is a seasoned business executive and inspirational leader with deep international omni-channel brand experience and an impressive track record growing and enhancing business and operations within the retail and fashion industry. Winnie is an expert in merchandising, branding, marketing, digital, wholesale, retail, and eCommerce – all skills she brings to her role as CEO of Forever 21.  

Prior to joining Forever 21, Winnie served as the CEO of Paper Source where she transformed the brand from being a brick-and-mortar retailer to an omnichannel lifestyle brand with a robust digital platform spanning social, digital content, online subscriptions, and affiliate partnerships. Winnie also led the successful sale of the brand to an affiliate of Barnes and Noble.   

Prior to joining Paper Source, Winnie held the titles of Executive Vice President - E-commerce and Global Marketing, and GMM - Fashion Merchandising at the Hong Kong-based international luxury retail leader, DFS - a division of LVMH. At DFS, Winnie launched the company’s first global eCommerce site for fashion, beauty, watch/jewelry, and spirits serving customers across China, Korea, Japan, Southeast Asia, the Middle East, and the US. Prior to this role, Winnie led Women’s Merchandising for Dockers at Levi Strauss and Company and worked at McKinsey San Francisco in fashion retail and consumer digital.  

Winnie currently sits on the Board for Women in Retail Leadership and is a member of YPO and Economic Club in Chicago. She also sits on two public boards, Dollar Tree and Sound Point Acquisition Corp I, Ltd. Winnie also served as an Independent Board Director for Express bringing a wealth of experience from a variety of unique perspectives and well-known brands. She also serves on the board of Monica and Andy and Women in Retail Leadership.  

A graduate of Princeton University, Winnie completed her bachelor’s degree from the School of Public and International Affairs with a minor in East Asian Studies.  After spending three years building Princeton Project 55 with Ralph Nader, Winnie completed her MBA in Corporate Finance and Marketing at the Kellogg School of Management, Northwestern University.

Day Two – September 10th, 2024

9:00 AM C-LEVEL KEYNOTE: How Forever 21 Builds Customer Connections to Foster a Sense of Community

Today’s customers seek more than just products, they crave connections that align with their culture and values. To stay competitive, brands must deeply understand their customers and what they prioritize. In this opening keynote, learn how Forever 21 is reshaping the retail landscape by leaning into the cultural zeitgeist, fostering authentic dialogues with customers, building vibrant communities, and creating a sense of belonging. Among the topics discussed:

  • Gaining insights into the values and passions of your customers
  • Becoming an ally for Gen Gen Z in their journey for self-expression
  • Forging authentic bonds: Meeting your customers where they are
  • Tapping influencers, co-creating, and building genuine relationships
  • Empowering your teams to execute campaigns that embrace cultural diversity and champion authenticity

Winnie is an experienced omnichannel brand builder with over 20 years of experience in international fashion, beauty, brand/digital/direct marketing, eCommerce, retail and wholesale. She has led major brand transformation initiatives both as an executive and as a board member.

Check out the incredible speaker line-up to see who will be joining Winnie.

Download The Latest Agenda