eTail Connect West 2024
September 09 - 11, 2024
Loews Coronado Bay, CA
Day One – September 9th, 2024
Gaining An Edge: Acquiring, Converting and Retaining Today’s Shopper
11:00 am - 11:50 am
CONFERENCE REGISTRATION & WELCOME LUNCH
11:40 am - 11:50 am
SPONSOR ORIENTATION
11:50 am - 12:00 pm
WELCOME REMARKS & ICEBREAKER
12:00 pm - 12:10 pm
CHAIRPERSON’S OPENING REMARKS
12:10 pm - 12:30 pm
C-LEVEL KEYNOTE: Stitch Fix’s Innovative Approach to Advance The Shopping Experience
Tony Bacos -
CPO/CTO,
Stitch Fix
In this opening keynote, Tony Bacos describes the ways in which Stitch Fix, the original online personal shopping service, is driving product innovation. Through the combination of data and styling expertise to build deeper customer connections, they’re delivering even more engaged personalized experiences that unlock more opportunities for growth.
Prior to Stitch Fix, Tony was Chief Digital Officer at Frontdoor, a leading provider of home service plans, where he led the company’s digital transformation. Before that, he was Chief Product & Technology Officer at Amazon Fashion, where he led a successful turnaround of the business and the team responsible for all aspects of the shopping experience.
12:30 pm - 12:50 pm
KEYNOTE PRESENTATION
Join us for a Keynote Presentation from an executive at RTB House
12:50 pm - 1:20 pm
PANEL REMIX: Getting Brand Love and Giving Your Customers A Reason to Keep Coming Back
Katherine Philpot -
SVP Strategy,
Minted
Brigitte Brady-Harris -
VP, Retention & Loyalty Marketing,
Beyond, Inc.
Marie Leroux -
VP Direct-to-Consumer,
NuFACE
Ted Silverman -
Director, Ecommerce Marketing & Analytics,
Mattel, Inc.
In the competitive world of ecommerce, where consumers are fickle and difficult to keep loyal, loyalty emerges as the linchpin for sustained growth and enduring success. The key lies in unraveling the complexities that influence customer loyalty and crafting innovate approaches to effectively engage and retain them.
Don’t miss this insightful discussion with industry leaders as they share concrete examples of successful strategies that keep their customers coming back to shop. Among the topics discussed:
- Deepening insights into consumer behavior and the drivers to effectively tailor experiences
- Leveraging advanced data capabilities such as CDPs to enhance personalization
- Harnessing the power of real-time data and AI to generate meaningful interactions
- Cultivating vibrant communities to foster a sense of shared values, inspire advocacy, and meaningful engagement
- Crafting a robust post-purchase experience to drive repeat purchases
1:20 pm - 1:50 pm
SWEET TREAT AFTERNOON BREAK
Satisfy your sweet tooth and catch up with peers during this networking break. A win-win!
1:50 pm - 2:10 pm
KEYNOTE FIRESIDE CHAT: From Bricks to Clicks: Bed Bath and Beyond’s Transformative Journey from In-Store to Exclusively Online
Carlisha Robinson -
CCO,
Beyond, Inc.
In June 2023, Overstock acquired Bed Bath and Beyond, heralding a new era for this storied retailer.
Join Carlisha Robinson, an award-winning product visionary, as she delves into Bed Bath & Beyond’s transformative journey, navigating the pivot from brick-and-mortar giant to digital powerhouse.
- Shifting the customer mindset around shopping in a physical store to online-only experiences
- Implementing effective marketing strategies and technologies to reach and connect with your target audience
- Transitioning from physical, in-store interactions to impressions, clicks and visits
- Maximizing basket size during the checkout process
- Crafting engagement strategies across multiple platforms (desktop, mobile web, and app) and building brand loyalty, long-term
With over 30 years in the industry, Carlisha is responsible for the end-to-end customer experience across the company’s brands, including e-commerce and mobile, web and desktop; customer service and the customer file; loyalty programs and leading the launches of Beyond+ new products and services. Carlisha had a key role in guiding Overstock.com’s acquisition of the Bed Bath & Beyond brand, and the company’s transition to Beyond.Inc
In today’s fast-paced digital landscape, the speed of cultural shifts and consumer expectations is accelerating, challenging ecommerce businesses to stay ahead of the curve. In this interactive workshop we'll explore strategies to anticipate and meet the demands of the modern consumer. By staying attuned to the cultural zeitgeist and embracing adaptability, ecommerce businesses can not only survive but thrive, securing a competitive edge in a dynamic and ever-changing market.
- The intersection of culture and commerce: What it means for your business
- Discover how understanding and leveraging cultural trends can drive your e-commerce business forward.
- Learn strategies to anticipate and adapt to cultural shifts before they happen, keeping your brand relevant and competitive.
Learn about the latest retail innovation from Session AI
3:20 pm - 3:50 pm
IT’S POPPIN’ NETWORKING BREAK
Take a break, grab some popcorn, and mingle with fellow attendees. Don’t miss this popportunity!
3:50 pm - 4:35 pm
RETAIL ROUNDTABLE RAP
Noah Knoblauch -
Head of eCommerce,
Suave Brands
Kate Maher -
Sr. Director Innovation,
Nike
Jennifer Samuelson Howard -
VP Digital Experience & Head of Product Management,
Balsam Brands
Aurelia Pollet -
Director of Customer Experience,
CarParts.com
Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.
Table #1: Strategies for Success in the Online Marketplace Space
Moderated by:
Noah Knoblauch
Head of eCommerce
Suave Brands
Table #2: Empowering Your Teams to create Customer-Centric Experiences: Leadership Strategies
Moderated by:
Kate Maher
Sr. Director Innovation
Nike
Table #3: Evolving Your Tech Stack to Keep Up With an Ever-Evolving Customer
Moderated by:
Jennifer Samuelson Howard
VP Digital Experience & Head of Product Management
Balsam Brands
Table #4: Making The Most Impact During a Time of Tightening Budgets
Aurelia Pollet
Director of Customer Experience
CarParts.com
Learn about the latest retail innovation from Vercel, Inc.
There’s a convergence of performance data and creative marketing that’s being driven by algorithmic changes in media channels. As a result, gaining a competitive edge demands more than number crunching, it requires a holistic marketing approach that’s shifting performance marketers into becoming creative marketers as well.
Join us in this session to explore how the lines between storytelling and data-driven analytics are blurring. Learn what you need to get a competitive edge in this new era of paid marketing. We’ll delve into:
- Deciphering algorithmic changes and implementing optimization strategies
- Evaluating the impact of creative messaging on outcomes
- Recruiting the next generation of performance marketers
5:45 pm - 6:45 pm
SoCal Soirée COCKTAIL RECEPTION
Time to unwind as we transport you to a tropical paradise in the heart of the city! With the sun setting in the background, enjoy refreshing cocktails, delicious bites, good music and great conversation.