Liz Beerbuglin
Director of Lifecycle Marketing Michael'sLiz is the current Director of Lifecycle Marketing at Michaels, the place to find everything to create anything. Liz joined the arts and crafts retailer in 2023 after her previous role with Ulta Beauty where she led growth and innovation in their email program. Now, with her passion for both crafting and data-driven marketing, she leads the email, CRM and mobile program for the Michaels and Makerplace by Michaels businesses. If she's not talking about crafty marketing campaigns, she's talking about her latest hike in northern Colorado, where she lives with her dogs and husband.
Day Three - September 17th, 2025
11:35 AM MICHAEL’S MASTERCLASS: Crafting Loyalty by Building 1:1 Connections to Retain Customers
Retaining customers in today’s competitive market requires more than a one-size-fits-all approach. By leveraging customer signals to create tailored campaigns, and transforming them into personalized campaigns, Michaels delivers meaningful 1:1 experiences that drive growth and loyalty.
Join this session to learn about:
- Harnessing customer data to craft hyper-personalized experiences,
- Identifying and utilizing customer signals, and how these insights drive engagement, retention, and long-term brand loyalty
- Implementing effective lifecycle marketing strategies to nurture and retain high-value customers
Check out the incredible speaker line-up to see who will be joining Liz.
Download The Latest Agenda